How organic content can help your firm
Are you wondering if organic content is worth the effort for your accounting firm? The answer is a resounding yes. In this article, we'll discuss why maintaining organic content can be beneficial for your firm and how it can attract more prospective clients to your services.
What is organic content?
Organic content is any unpaid marketing content that potential and current customers can discover on their own. Rather than paying for advertisements, marketers can reach customers for free by creating organic content. A blog post on a company's website or an infographic posted on a company's social media pages are examples of organic content. Any customer searching for related content online or following a company on social media may discover this type of content.
Should my accounting firm run a blog?
The short answer is yes. When it comes to attracting new customers, maintaining a strong website that ranks highly on search engines is a must. Achieving those results can be easily done by writing blog content. You may be wondering if writing a blog is worth your efforts, but even a monthly cadence is enough to get your firm popping up in more Google searches. Here are some of the reasons why a blog is beneficial.
Increase Website Traffic
Every business wants to attract more website visitors, and blogging is an excellent way to do so. When people search for accounting services online, they often use search engines like Google. By regularly publishing blog posts, your website will have more indexed pages, which increases your chances of showing up on the search engine results page (SERP).
Furthermore, every blog post you publish is a cue to search engines that your website is active, which encourages them to check in frequently to see what new content they can surface. Having a blog can help improve your search engine optimization (SEO) and bring in more organic traffic to your website.
Blogging also allows you to optimize your content for specific keywords that potential clients may be searching for, making it easier for them to find you online. By providing informative and educational content that addresses their needs, you'll be able to build a loyal following of readers who can turn into loyal customers.
Expand Your Social Media Reach
Blogging also helps your accounting firm get discovered through social media. Whenever you create a new blog post, you create content that people can share on social networks like Twitter, LinkedIn, Facebook, and Pinterest. This helps expose your business to a new audience that may not know you yet.
Your blog content can also serve as a repository of content for your social media page. Instead of creating brand-new social media content, you can use your blog to share valuable content with your followers. This strengthens your social media reach and drives new website visitors to your blog via your social channels.
Generate More Leads
Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads. Each blog post you write is another opportunity to generate new leads. Adding a lead-generating call-to-action to every blog post can encourage your readers to take the next step and engage with your firm.
Calls-to-action can lead to things like free eBooks, whitepapers, fact sheets, webinars, or any content asset that your readers would be willing to exchange their information for. This information can then be used to follow up with them and nurture them toward becoming a client.
Establish Your Authority
The best business blogs answer common questions that their readers and customers have. By consistently creating valuable content for your target audience, you'll establish yourself as an industry leader or authority in their eyes. This can have a significant impact on your business.
For example, if a customer is confused about something, imagine the impact of sending them an educational blog post that you wrote to clear things up.
By establishing your authority, you can also measure your sales enablement. Prospects that have been reading your blog posts will typically enter the sales funnel with more knowledge of your products and services, your place in the market, and your industry. This makes for a far more productive sales conversation than one held between two relative strangers.
What makes a good blog post?
Creating a successful accounting blog post can be challenging, especially if you're new to the game. But fear not because we've compiled expert advice to help you get started.
- Know your audience and your firm: To create a successful accounting blog, it's important to know your audience's interests and align them with your firm's expertise. This intersection is where your blog will find its sweet spot.
- Be strategic: Each blog post should have a defined goal, and you should focus on adding value to your readers. Don't post a blog just to fill up space on your website.
- Consider a themed blog: If you have a particular area you want to develop or have yet to be as successful as you hoped, consider developing a themed blog around it.
- Write as if you're writing for one person: Pretend that you're writing an email to a client, and write in a conversational tone.
- Have an opinion: Don't simply restate something that's already in the news. Instead, offer your own perspective and expertise.
- Write in layman's terms: Avoid using technical language that your readers might not understand.
- Keep it brief: Your readers' time is valuable, so keep your blog post between 1,000 and 1,500 words. Use subheads and relevant images to break up the text.
- Measure your success: After you post a blog, track your analytics and use what you learn to inform future decisions about your blog. Consider revising the same blog later to add more or different value based on how your readers respond to it.
How can Taxfyle help?
While we can’t offer you copywriting services, we can help you in other ways. Improving your staff’s ability to connect with clients meaningfully can be daunting, especially when they are overburdened with work and stress. However, there is a cost-effective solution to streamline your workflow and boost productivity without incurring additional overhead costs. Taxfyle offers a network of licensed and verified accountants across the country to help you manage your workload.
By partnering with Taxfyle, you can free up your staff's time, allowing them to focus on building more value-added connections with your clients. You can benefit from our alternative staffing services and augment your firm's capabilities.
