Nowadays, standing apart from competitors is key to finding new clients to bring their business to your accounting firm. However, it’s never been harder to do so. In the past, firms could publicly advertise their services and carry on with their day, but with the advent of social media, more and more firm leaders can promote their brands for little to no cost.
Now, you didn’t go to college to run social media accounts, but that doesn’t mean you can’t learn the essentials of marketing your firm on social media to help make sure that your firm doesn’t just stand out from the crowd, but that clients keep your lines busy looking for your help. This blog is for you if you’re interested in learning how to market your accounting practice on social media.
What should I know about marketing my accounting firm on social media?
While many firms have social media accounts on sites such as Twitter and LinkedIn, Instagram, and Facebook, many don't know how to capitalize on their benefits effectively enough to sell their firm's suite of services to prospective clients scrolling through their feeds. You must include it in your plan if you enter the social media arena. Posting content often and interacting with followers regularly is key to ensuring that you consistently stand out to your followers. Placing your company in an atmosphere where people share and like your posts increases your exposure and can drive traffic back to your website. If you think of social media as a conversation, it's a little easier to grasp. Just like you don't need to talk to people daily to stay in touch, you don't need to post every day or devote hours to social media to ensure your followers engage with your firm's accounts. For the best results, post content your followers are likely to share or comment upon, potentially extending your reach to their connections.
Further reading: Small Business Accounting: Best Accounting Software for Small Business
Why should my firm use social media for marketing its services?
Roughly 70% of all Americans have a social media account. These individuals frequently utilize social media to explore service providers, such as accountants and accounting companies.If you do not have one to market your firm, you are missing out on an opportunity to target the majority of potential clients that may otherwise find a competing firm to do business with.
Be specific when describing yourself
Whether making your firm’s social media accounts for the first time or auditing your existing pages, be mindful that your bio is your firm’s headline. The first thing individuals will see is how you describe yourself, so make sure that you are creative in your messaging and thorough so that users can know your firm is the right fit for them from the get-go.
If you’re on Instagram, use a "link in bio" service
Unlike other social media services, Instagram does not allow users to interact with links in posts. At the end of the day, your firm’s social media account’s primary focus should be to drive followers to your website so they can become clients. Therefore, employing a service that lets you host links in your bio could be tremendously beneficial. Most services are affordable and take a few minutes to set up.
Video is king
With current social media algorithms function, videos are important to ensure your page continues appearing on followers’ feeds. Otherwise, your page may not get the attention it needs to drive eyes toward your website so they can become followers. Before you get ahead, videos don’t need to be complicated. You can use your phone to do quick, 15-45 second videos promoting your accounting firm. For editing, several free and affordable apps allow you to edit videos. Some ideas for potential videos could be:
- Tax tips, where you provide information tax filers should know
- Your services
- A tour of your firm
- Updates in the industry
- Trendy videos that showcase your personality
Use Ads
Social media advertisements are inexpensive and may be tailored to a specific population. Create a series of sponsored articles to raise awareness about your company. You may establish a pricing barrier for social media advertising based on the amount of people you wish to target. Start small and test different advertisements to determine which ones perform best. You may follow this data using the analytics provided by the social media network.
Further reading:5 Ways To Use Modern Technology To Improve Your Solo Practice
Think of social media as an investment
You’re not a marketing expert, so you may be weary of spending valuable time on social media. However the more you dedicate yourself to making your social media presence as robust as possible, the more likely you are to gain access to new clients. At the end of the day, it takes a little bit of time and patience to see this project through but like with any investment, it could pay dividends and once you get more traffic, you practice will reap its rewards.
Let Taxfyle help
Finding ways to improve your staff’s ability to make more meaningful connections with clients can be challenging. Especially when they’re on the verge of burnout from excess work and stress.
Luckily, there’s a solution to alleviating workflow issues without increasing your firm’s overhead costs. With Taxfyle, you can outsource your excess work to our network of licensed and verified accountants across the country.
By outsourcing domestically with Taxfyle, you can augment your firm and begin making more value-added connections with your clients because your staff and partners have more time freed up.
Don’t wait until it’s too late. Outsource today to give your firm the boost it needs.
